As a real manufacture d’horlogerie, CITIZEN integrates a complete manufacturing course of from creating particular person parts to a watch’s ultimate meeting. It’s an artisan’s method to look at making primarily based on pushing ahead the boundaries of know-how and leveraging our expertise towards exploring new potentialities.
One pivotal technological breakthrough was the event of a light-driven watch. CITIZEN pioneered this engineering innovation effectively forward of different watch producers as early as 1976, which led to the launch of the extremely acclaimed Eco-Drive in 1995. Using electrical energy transformed from nearly any mild supply, this extraordinary innovation modified perpetually the way in which watches might be powered. Eco-Drive eradicated the necessity to ever change batteries, which made it particularly helpful to areas the place such specialist batteries weren’t obtainable. This leveled the sector for residents of nearly each nation to have the ability to expertise unrestricted pleasure of sporting and utilizing a CITIZEN watch.
The product improvement coverage, “The Fusion of Know-how and Magnificence,” stays a relentless motivation for us to merge cutting-edge know-how with perfection of design magnificence, which as a consequence evokes folks to attempt to be their finest at any time.
CITIZEN launches a brand new marketing campaign in collaboration with Wieden+Kennedy, Higher Begins Now. That is the easy perception that regardless of who you might be or what you do, it’s all the time doable to make one thing higher — and now could be the time to begin doing it. We imagine that higher and now are each infinite, and that there’s all the time a subsequent ‘higher’ and a brand new ‘now’ by which you can begin pursuing it. It was clear from the onset of this venture that we’re devoted to this perfect…to not the previous however to the current, and all the way in which we are able to enhance it. To assist talk this perception to the world we now have created a brand new world CITIZEN model film, model identification and model web site that represents out Higher Begins Now philosophy.
Outdated world inspiration meets new world know-how on this stylish Caliber 8700 with alarm not like every other. This stainless-steel timepiece is loaded with options together with twin time, 12/24-hour time and month/day/date and it’s powered by any type of mild so that you by no means want to alter the battery.
Citizen Eco-Drive is Powered by Gentle, a watch that by no means wants a battery
Case Diameter: 42mm
Water Resistant To 330 Toes